“Aviation Aramos Fizz…” and 10 minute, $20 cocktails. “Smoked Salmon Infused Vodka… over Lava Rocks.” “Sazerac with some muddled Sage.” You can pin the blame for the mixologist craze mostly on Jerry mother-fucking Thomas. Yeah… more on him to come. Post-Prohibition revival and modern fainboi’ism of all things late-19th century have also had a hand. In the last few years, Brooklyn and San Francisco hipsterdom (who seem to have committed every passage of Imbibe to memory) took all this shit and ran absolutely raving wild with a ridiculously wide expanse of “throwback,” speakeasy’ish saloons. They’re not done. There seems to be no end in sight to this pseudo-retro explosion. It’s all gone a bit too far. Me? I heart me most of those cool spots as evidenced by my Pub Crawl. I just hate when folks go overboard and refuse to keep it real. I like to believe that I’ve got mad creative skills as well – no doubt. I’ve contributed to many a successful cocktail program. But mostly, I schlep my ass off in busy ass bars. Do yourself a favor and watch this epic video backlash.
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March 19, 2015
Well, it’s news to me. Glad I know. Yes, this is for real. You just can’t make this stuff up folks.